PERSOALAN, Kenapa iklan BRRR Coca Cola diulang-ulang setiap hari sebelum upacara pecah tanah kilang Coca Cola di N.Sembilan ? Kenapa tiada lagi diulang-ulang iklan itu sekarang ini di TV ?
COCA-COLA, THE CIA, and the COURTS
Part One of a Series by Sherman H. Skolnick
Early on in their history, The Coca-Cola Company assisted the U.S. in espionage. When the company set up bottling plants and distribution facilities in a new country, sent in were spy operatives.
http://www.skolnicksreport.com/cocaccc.html
Subliminal messages (Keadah PUKAU dalam Iklan)
Subliminal messages have been used in advertising ever since their rise to fame in the 50s and 60s due to the famous cinema subliminal advert studies. Possibly the best known examples of subliminal advertising around the world are the COCA COLA subliminal advertising campaigns
http://www.barterforcash.com/coca-cola-subliminal-messages.html
Jon Chandler, director of corporate communication in APCO Worldwide’s Europe, Middle East and Africa (EMEA) region, provides clients with strategic advice on critical issues and communication challenges.
Prior to joining APCO, Mr. Chandler was regional public affairs and communication director for Coca-Cola in Europe.
http://www.apcoworldwide.com/uk/content/keystaff/jon_chandler.cfm
APCO has brought in a former Coca-Cola lobbyist as managing director of its Rome office.
Nicola Raffa started this week, taking over from Ivo Ilic Gabara who is promoted to senior vice-president, international media relations.
Raffa left The Coca-Cola Corporation in July, after six years as public affairs director of the Italian and Mediterranean divisions, based in Italy. He also served on Coca-Cola Italy’s board of directors for six years.
http://www.prweek.com/news/rss/737689/APCO-recruits-Rome-director/
Paul has made an outstanding contribution to APCO since his arrival in late 2005, becoming a key player in our agency.
Paul has become a key member of APCO’s media training practice, coaching board-level executives at companies including Unilever and Coca-Cola.
http://www.publicaffairsnews.com/panawards/previousawards07
Jennifer Millerwise Dyck, former Central Intelligence Agency (CIA) director of public affairs and former deputy communications director for Bush-Cheney ’04, joins APCO Worldwide (APCO) as a vice president, Robert Schooling, Washington, D.C., managing director, announced today.
http://www.apcoworldwide.com/content/news/press_releases2007/jennifer_millerwise_dyck0107.aspx
Overview
APCO Worldwide is an award-winning integrated communication consultancy.
APCO's team of consultants are drawn from media, business, political and NGO backgrounds and lend a unique blend of skills and experience to developing tailor-made communication solutions. From new market entry and research-based campaigns to managing challenging issues, APCO’s capabilities are as varied as our clients’ requirements
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